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This Privacy Policy describes how your Personal Information is collected, used, and shared by us when you visit, use or make a purchase from a website owned or operated by My Racing Pig ["the Site”]

In opting to use our Site, you agree to our collection and use of your information, as described in this Policy for as long as you use the Site. 
If you have any questions concerning your P
ersonal Information and how we collect, use or look after it, please contact our Information Officer


As well as having a legal obligation to protect your privacy, we are genuinely committed to protecting your privacy.  We treat all the information that we collect and that you give us with great care. 
We make every endeavour to comply fully with the Data Protection Act 1998, the Privacy and Electronic Communications [EC Directive] Regulations 2003 and other relevant legislation, including the EU General Data Protection Regulation [GDPR].
We promise to do our utmost to:
Be clear about why we need to collect your personal information and what we use it for;
Make it as easy as possible for you to tell us how you would like us to keep in touch with you;
Only collect the information we need to make sure we deliver the best service to you.
We promise to never:
Sell, give, exchange or share your personal information to any other organisation for the purposes of marketing.
We promise to always:
Take good care of your personal information, and make sure it is up to date, safe and secure at all times;
Make sure that any suppliers or partners who carry out work on our behalf meet the same high standards that we adhere to when handling your personal information.
In short, we care for your personal data as if it were our own. 

When you visit the Site, we automatically collect certain information about your device. This includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. 

We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
are data files that are placed on your device or computer through your Web browser and often include an anonymous unique identifier.  They enable our systems to recognise your browser and so to provide rich shopping features such as recommend products and loyalty discounts, as well as enable items to remain in your Shopping Basket between visits.  Cookies can be disabled; however, by doing so you may not be able to make purchases through our Site.  For more information about cookies and about how to disable selected cookies, visit
    “Log files”
track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    “Web beacons”, “tags”, and “pixels” 
are electronic files used to record information about how you browse the Site.

When you create or access a Private Member’s Account] [referred to as “Your Account”], we collect certain information from you, including your name, address, email address, and phone number. 

We refer to this information as “Account Information”.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information [including credit card numbers and if appropriate PayPal information], email address, and phone number. 
Financial information is stored by the secure payment system, Shopify Payments and is never held or seen by us.  

We refer to this information as “Order Information”. 

When you subscribe or update your details or your communication preferences on one or more of our Mailing Lists [referred to as “Our Mailing List”], and additionally when you create or update Your Account, we collect certain information from you.  This includes your name, address, email address, and phone number.  

We refer to this information as “Subscriber Information”.  

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Account Information, Subscriber Information and Order Information.


    Device Information
We collect Device Information by working with third parties.  These include WIX, Shopify and Google Analytics.  For example, is hosted on the platform and is hosted on the platform.  Additionally, we also obtain Device Information by using Google Analytics and by using applications available through WIX and Shopify.  Such information includes information about visits to our site.  

We collect and use this information in order to:
provide our service to you by offering products and/or services;
improve our service to you by better understanding how people use the site  
screen for potential risk and fraud [in particular, your IP address];
and more generally, to improve and optimize our Site [for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns].

Please note that the third parties referred to above have their own policies regarding how they collect and store information. Their own specific practices are not covered by this Privacy Policy.  
You are recommended to refer directly to third parties’ Privacy Policies on their own websites.  The following links are provided to help you to do so.  Please note, we cannot accept any responsibility for any aspect of these links or the websites to which they lead.

    Account Information, Subscriber Information and Order Information

Account Information, Subscriber Information and Order Information is provided to us by you either through your Account or by a different method, such as email.

We collect and use this information in order to:
fulfil your Orders [including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations];
and to make sure, if necessary, that you have received the product or service you have bought.

Additionally we collect and use this information in order to:
carry out reasonable administration of your customer details;
resolve any problems with your Account;
screen our Orders for potential risk or fraud; 
comply with applicable national laws;
poll your opinions through surveys or questionnaires so that we can personalise and improve our products services and products;
more generally, fulfil the contract we have with you;
in line with the preferences you share with us, provide you with information and/or marketing communications.



The lawful bases for processing people’s information are set out in Article 6 of the General Data Protection Regulation [GDPR].  

The lawful basis we rely on for processing your personal information is: 
Contract: the processing of your data is necessary to provide a service to you at your request.  The service we provide to you consists of us making available to you a range of products and/or services and informing you about those.

    Third parties
We work with third parties including WIX, Shopify and Google Analytics to enable us to provide our service to you.  For example, we use Shopify and WIX to host and enable our Websites.  Additionally, to better tailor our services to our customers' needs, we use applications on WIX and Shopify, plus Google Analytics to collect non-identifying and aggregate information in order to help us understand how our customers use the Site and so help us improve our service to you.  Such third-party services have their own policies regarding how they collect and store information and their practices are not covered by this Privacy Policy.  You can read about how Google uses your Personal Information here:  You can opt-out of Google Analytics here:


We do not sell, trade or rent your personal information to anyone else.  We share your Personal Information with third parties to help us to provide our service to you, in the ways that we have described above.  
We may share generic information with advertisers and other reputable parties; for example, we may tell advertisers which areas of the site have received the most customer traffic overall, or more specifically, how many customer types have visited certain pages.  
We do not disclose the identifying information of individual users to advertisers or other parties as above. 

We may share your Personal Information:
In order to comply with applicable laws and regulations, to respond to any lawful request for information we receive, or to otherwise protect our rights; or

With a supplier or contractor engaged to carry out services on our behalf, such as order fulfilment, payment handling, or delivery of purchases.  Any Data used by such third parties will be used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998 and GDPR.  We only work with trusted suppliers who treat your information as respectfully as we do and in accordance with the requirements of the Data Protection Act 1998 and GDPR. 

Our Site may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy,

If you are a European resident, please note that your information may be transferred outside Europe.


We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your Personal Information.  
We will only hold your Personal Information for as long as reasonably necessary to carry out services and administer your relationship with us. Typically this is two years since your last interaction with us, unless you ask that we dispose of your information or we are required to hold it longer for legal or taxation reasons.  If we dispose of your information, it will always be done securely. 
We regularly review our measures to ensure they are as far as reasonably possible up to date and in line with latest developments.
However, data transmitted via the internet or by email cannot be 100% secure.  As a global environment, transmitting data to us may take place outside the European Economic Area.  We will take every reasonable precaution to keep your information safe but it cannot be guaranteed and so please be aware that any information you do transmit to us is at your own risk. Once we have received your information we will use our best efforts to ensure its safety within our network, which sits within the European Economic Area. 

Furthermore, you have the responsibility of keeping safe your password[s] for your Private Member’s Account [and if appropriate any other parts of our Website] and not sharing your password with anyone. Your personal information could be at risk if you do not keep your password[s] safe. 


Under data protection law, you have rights including:

Your right of access - You have the right to obtain a copy of the information we hold about you.  The easiest way to access this information is to request that we provide it.  This is called a Subject Access Request.  The Information Commissioner’s Office [ICO] provides useful information on its website about how to do this.  
You are not required to pay any charge for exercising your right in this regard.  
Please send your subject access request to our 
Information Officer

Your right to have incorrect information corrected and the right to object to further processing of your personal information for direct marketing.

Your right to request that your data be deleted from our records at any time.  The easiest way is to delete your Account.  If you would prefer to request your data be deleted by us, please contact our Information Officer 

We will ensure that your data is securely deleted within 7 business days of receiving such a request.  Please note, if you delete your Account or ask us to cease to process your personal details this may affect any live orders you have with us or any current contract we have with you.  Please refer to our Terms and Conditions to find out more about this.

Your right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances. 

Your right to object to processing - You have the the right to object to the processing of your personal data in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.


Cookies are involved in the use of many websites and our site is no exception.  
You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies, however this can be altered. For further details please consult the help menu in your browser. Disabling Cookies may prevent you from using the full range of Services available on the Web Site.
You may delete Cookies, however you may lose any information that enables you to access the Web Site more quickly.

To make it easy for you to use and share our website, we may embed features from other websites such as Facebook, Twitter and certain other relevant sites. Browsing the Site may place cookies from these third party websites on your computer. We have no control over these cookies so it is not always possible to list them, and they are liable to change without notifying us.
Please note that if we refer to companies, organisations or bodies and enable access to their websites directly from our Website, each company, organisation or body operates its own policy regarding the use of personal data and cookies. If you have a particular concern about the way your data will be used, you are advised to read the Privacy Statement on the relevant website.
In addition to these policies your personal data is protected in the UK by the Data Protection Act 1998 and GDPR. We will only process any data we hold about you in a lawful and fair manner. We will keep your data securely to prevent unauthorised access by third parties. Your personal data may have to be disclosed if we are required to disclose it by law, or as a result of a lawful request by a governmental or law enforcement authority.

Whether or not you receive marketing information from us will always be your choice.  You can change your mind at any time, and we will keep your preferences up to date. 
We aim to limit the number of marketing communications we send you [we don’t want to send you too many!].  However, we also wish to send you sufficient information so that you do not miss out on opportunities to benefit from Race Weekends, Shop 247 or any other opportunities made available to you from My Racing Pig. 
We will only contact you for marketing purposes by telephone or text message [SMS] if you have told us we can.
We will only contact you by email if you have told us you would like to hear from us this way, or to let you know about services you have previously bought. Every email will have a link to help you unsubscribe if you wish to stop this. 
You can also stop any or all of these communications at any time by either changing the preferences in your Private Member’s Account, or by contacting  our 
Information Officer



If you are unhappy about how we have used your data, please complain to our Information Officer

If you are still unhappy about how we have used your data after we have responded to your complaint, you can complain to the Information Commissioner’s Office [ICO].

The ICO’s address is:            
Information Commissioner’s Office
Wycliffe House
Water Lane
ICO Helpline number: 0303 123 1113

My Racing Pig may, from time to time, expand or reduce its business. This may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.
In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes.  When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.

The above privacy statement applies to the United Kingdom and may not be applicable in other countries of visitors or users.

14.    CHANGES
We will update this privacy policy as we deem necessary from time to time or as may be required by law and in any event no less often than once per year.
Changes will be immediately posted on our Web Site.  You are deemed to have accepted the terms of the updated Policy on your first use of the Site following the changes.
You have the right to ask us to cease to process your personal details at any time.  If you do so, we will comply as soon as is reasonably possible.  Please note, if you ask us to cease to process your personal details this may affect any live orders you have with us or any current contract we have with you.  Please refer to our Terms and Conditions to find out more about this.

Please do let us know if your details have changed.  Our Terms and Conditions explain your responsibility for ensuring the information we hold about you is accurate and up to date.   

If you have any questions about this policy and your rights regarding our use of your personal information, please contact 
our Information Officer

For broader advice and guidance, please contact the data protection regulator, the Information Commissioner’s Office: 
The Information Commissioner
Wycliffe House | Water Lane | Wilmslow | Cheshire | SK9 5AF
Phone Number: 01 625 545 700

This Policy was updated: 2 May 2023

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